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By Russell Group Limited                                                                                                                                                                
 

Good Morning 
,

In a famous scene from The Matrix, Neo is offered a red and blue pill by Morpheus. The blue pill, Morpheus explains will allow Neo to wake up and believe whatever he wants to believe. The red pill, Morpheus explains to Neo, will mean "you stay in Wonderland and I show you how deep the rabbit hole goes", in other words, the truth.

Customers in today's connected world are faced with a similar situation. The rise of tech firms such as Facebook and Uber has granted the customer an abundance of options. Cheap travel and sharing your life with friends online costs next to nothing or so the customer thinks. In reality, the true cost ranges from the surrendering of one's privacy to the sale of personal data to other companies. 

In this month's issue, we will explore all these issues as we ask, what does customer centricity mean in the connected world? 



We wrote an extended article on 'What is Connected Risk?' in the latest Raconteur issue, Business Risk Strategies, which was published in yesterday's The Times. You can read the exclusive copy here or read the entire issue in full.




This Month's Issue 

1.  This month's white paper asks the question, i
customer centricity merely an illusion?

2.  Our new infographic explores the new landscape of customer centricity.

3.  Listen to our latest podcast discussing last month's newsletter.

4.  Digital gurus from insurance, government, tech and counter-terrorism assessed the current cybersecurity landscape at the WSJ Pro Cybersecurity Forum.

5.  Why BA's IT meltdown is a classic example of Connected Risk


Russell's Reads


Inside Improbable: The £1 billion UK startup building the Matrix (Wired)

Management of business risk must be a science (Raconteur)

Top five Customer-Centric TED Talks (TED)



If you wish to reproduce elements of the thought leadership pieces in this newsletter, please attribute Russell Group Limited. Or if you want to publish the content below, contact mbasi@russell.co.uk for permission.




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